CreativeDrive

  • Creative Director/Copywriter

    Job Locations US-CA-Carlsbad
    Posted Date 3 weeks ago(8/29/2019 3:43 PM)
    ID
    2019-1828
    # of Openings
    1
  • Overview

    The Creative Director/ Copywriter oversees the creative team to help develop the company’s creative product for clients. This team includes art directors, copywriters and graphic designers. The Creative Director/Copywriter also works with Client Partners to make sure the client's needs are being met and the creative goals are on strategy and on track to meet expectations.

    Responsibilities

    • Concept big ideas as well as concepting within a brand's global brand guidelines.
    • Must be able to write persuasive, original copy
    • Successfully present, sell-in and justify the thinking behind your concepts and support strategic rationale
    • Provide leadership and management to copywriters, art director team & freelancers on projects you are leading and coordinate effectively with other discipline leads to complete projects
    • Develop a deep understanding of client strategies, expectations and brand voice, as well as the needs, motivations and aspirations of a given target audience
    • Merge research insights with personal experience and instinct to generate inspirational copy
    • Collaborate with agency team members from creative and account services to produce engaging and impactful work
    • Review and approve final work product to ensure copy tone and style are consistent with visual tone and style
    • Adapt appropriately to competing demands and shifting priorities
    • Stay up-to-date on emerging trends, innovation and advancements in the creative industry
    • Successfully manage multiple projects and competing deadlines

    Qualifications

    • Bachelor's degree in English, Communications, Marketing or related field
    • Minimum 10 years of professional copywriting experience, agency setting preferred
    • Be highly creative and imaginative, and curious about clients' products or services
    • Be skilled in writing clear, concise and grammatically correct copy
    • Understand the different language styles that appeal to various target markets
    • Excellent interpersonal and communication skills
    • Possess good leadership, people and project management skills.
    • Ability to think strategically and conceptualize creatively
    • Exceptional writing and polished client presentation skills demonstrating a clear vision of addressing client challenges
    • Willingness to push your craft, get your hands dirty and make great things

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed